Sustainable Shopping

Sustainable Shopping – Are Influencers Key to Meet Consumer Expectations in 2020?

No doubt, the demand for sustainable and eco-friendly products has skyrocketed in 2019. Role-model Greta Thunberg and activist groups like Fridays For Future or Extinction Rebellion kept reminding us why our consumption habits have to change. The interest for conscious consumption is growing especially for younger consumers who rebel against the environmental degradation of the older generations. As consumer interests change, does this draw an end to influencer marketing? Influencer marketing is dominated by industries that boost fast consumerism…or not?

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