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Content Marketing vs. Influencer Marketing: Which helps you better in reaching your goals?

Content Marketing vs. Influencer Marketing: Which helps you better in reaching your goals?

by Guest Author | Jan 18, 2021 | Facts, Influencer Marketing, Strategy

Guest post by Marina S. Kellner  The new year is progressing quickly and most marketers will have already set out their most promising strategy to reach their marketing goals in 2021. But what do you need in 2021 in order to succeed? Depending on whether you already...
The Creators’ Point of View on the Influencer Industry – 2020 Influencer Survey

The Creators’ Point of View on the Influencer Industry – 2020 Influencer Survey

by Anne Steland | Oct 9, 2020 | Influencer Management, Influencer Marketing, Influencer Survey

What do creators expect from brands and agencies? How can brands and influencers communicate at eye-level? How can both parties engage in a successful and long-term partnership? We asked creators about their perspectives, wishes, and expectations for our Influencer...
Influencer Marketing 101: 3 Influencer Marketing Facts you need to know

Influencer Marketing 101: 3 Influencer Marketing Facts you need to know

by Guest Author | Sep 25, 2020 | Compensation, Facts, Influencer Marketing

Guest post by Shane Barker Influencer marketing is a proven tactic to amplify brand reach, reputation, and engagement. When done right, it can even boost qualified leads, conversions, and brand advocacy. That’s why influencer marketing occupies a place of pride in...
The Pyramid of Influence 2.0: How to make the most out of your brand’s community

The Pyramid of Influence 2.0: How to make the most out of your brand’s community

by Anne Steland | Sep 2, 2020 | Community Management, Influencer Marketing, Strategy

How can brands cut through the noise in an oversaturated society? Working with influencers is one way to go but instead of focusing solely on the typical Instagram influencer or YouTube creator for your campaigns, why not take all members of your community into...
No more junk or astronomical prices! A call for more professionalism in the influencer industry

No more junk or astronomical prices! A call for more professionalism in the influencer industry

by Guest Author | Aug 27, 2020 | Influencer Marketing, Influencer Marketing Agency, Strategy

Guest post by Benjamin von Martens Influencer marketing is one of the most innovative marketing disciplines. Unfortunately, the influencer industry is suffering from unprofessional work, says Benjamin von Martens, founder of .martensgarten. He explains what we need to...
Build Your Proprietary Influencer Database with our updated Network Feature!

Build Your Proprietary Influencer Database with our updated Network Feature!

by Anne Steland | Jul 22, 2020 | Influencer Marketing, Influencer Network, Network Feature

We are pleased to introduce our updated Network feature! Reduce your work of manually creating lists in quickly outdated excel sheets and keep an overview of your collaboration partners at any point in time from any location. Build your proprietary influencer...
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