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Content Marketing vs. Influencer Marketing: Which helps you better in reaching your goals?

Content Marketing vs. Influencer Marketing: Which helps you better in reaching your goals?

by Guest Author | Jan 18, 2021 | Facts, Influencer Marketing, Strategy

Guest post by Marina S. Kellner  The new year is progressing quickly and most marketers will have already set out their most promising strategy to reach their marketing goals in 2021. But what do you need in 2021 in order to succeed? Depending on whether you already...
The Pyramid of Influence 2.0: How to make the most out of your brand’s community

The Pyramid of Influence 2.0: How to make the most out of your brand’s community

by Guest Author | Sep 2, 2020 | Community Management, Influencer Marketing, Strategy

How can brands cut through the noise in an oversaturated society? Working with influencers is one way to go but instead of focusing solely on the typical Instagram influencer or YouTube creator for your campaigns, why not take all members of your community into...
No more junk or astronomical prices! A call for more professionalism in the influencer industry

No more junk or astronomical prices! A call for more professionalism in the influencer industry

by Guest Author | Aug 27, 2020 | Influencer Marketing, Influencer Marketing Agency, Strategy

Guest post by Benjamin von Martens Influencer marketing is one of the most innovative marketing disciplines. Unfortunately, the influencer industry is suffering from unprofessional work, says Benjamin von Martens, founder of .martensgarten. He explains what we need to...
Types of Influencers And How to Utilize Them

Types of Influencers And How to Utilize Them

by Guest Author | Jul 20, 2020 | Influencer Marketing, Strategy, Types of influencers

Guest post by Anton Ha When thinking of Influencer Marketing, big influencers immediately come to mind. To some people, being an influencer does not even start before not having reached at least 100,000 followers on Instagram. That is a very false assumption, though....
These 10 Skills are a Must for Every Influencer Marketer!

These 10 Skills are a Must for Every Influencer Marketer!

by Guest Author | Jun 4, 2020 | Influencer Marketing, Influencer relations, Strategy

Guest post by Anton Ha Anyone who is active on Social Media knows that influencers are pretty much the most important part when it comes to promoting a brand on Instagram. There are barely any Social Media campaigns that do not involve an influencer in some way or...
The Pandemic’s Impact on the Influencer Industry, According to Experts

The Pandemic’s Impact on the Influencer Industry, According to Experts

by Mona Hellenkemper | Apr 24, 2020 | Influencer Marketing, Influencer relations, Strategy

Some weeks into the Coronavirus crisis, we’re starting to see the pandemic’s impact on our lives and our industry. Although it’s too early to predict the crisis’s full impact, we’ve asked industry experts how the pandemic has changed the...
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