by Anne Steland | Sep 2, 2020 | Community Management, Influencer Marketing, Strategy
How can brands cut through the noise in an oversaturated society? Working with influencers is one way to go but instead of focusing solely on the typical Instagram influencer or YouTube creator for your campaigns, why not take all members of your community into...
by Guest Author | Aug 27, 2020 | Influencer Marketing, Influencer Marketing Agency, Strategy
Guest post by Benjamin von Martens Influencer marketing is one of the most innovative marketing disciplines. Unfortunately, the influencer industry is suffering from unprofessional work, says Benjamin von Martens, founder of .martensgarten. He explains what we need to...
by Guest Author | Jul 20, 2020 | Influencer Marketing, Strategy, Types of influencers
Guest post by Anton Ha When thinking of Influencer Marketing, big influencers immediately come to mind. To some people, being an influencer does not even start before not having reached at least 100,000 followers on Instagram. That is a very false assumption, though....
by Guest Author | Jun 4, 2020 | Influencer Marketing, Influencer relations, Strategy
Guest post by Anton Ha Anyone who is active on Social Media knows that influencers are pretty much the most important part when it comes to promoting a brand on Instagram. There are barely any Social Media campaigns that do not involve an influencer in some way or...
by Mona Hellenkemper | Apr 24, 2020 | Influencer Marketing, Influencer relations, Strategy
Some weeks into the Coronavirus crisis, we’re starting to see the pandemic’s impact on our lives and our industry. Although it’s too early to predict the crisis’s full impact, we’ve asked industry experts how the pandemic has changed the...
by Anne Steland | Mar 24, 2020 | Benchmark, Influencer Marketing, Strategy, YouTube
Next to TikTok and Instagram, YouTube became THE medium for working with influencers. Each platform has its own advantages and while Instagram focuses on pictures, YouTube focuses on videos with unlimited length. The platform has more than 2 billion active users...
