Every savvy strategic business plan starts out with the question: what’s my current position? You should ask yourself the same question when you start planning your influencer marketing strategy. It’s without question that influencer marketing is currently a major strategy for brands looking to connect with consumers. To get the best out of your influencer marketing strategy, you need a firm understanding of where your brand sits within the influencer marketing sphere. Only then can you define your objectives and desired outcomes. By continuously measuring your progress, you’ll be able to monitor if you are applying the right strategies to reach your goals. That's where an Instagram competitive analysis comes into play.