Shadow Banning

Out of Sight, Out of Mind – Shadow Banning and Its Impact on Engagement

The social media universe is complex, to say the least. As soon as you think you have it all figured out, new features, tools or regulations appear out of nowhere. This just recently happened to numerous users of Instagram: All of a sudden, mysterious hashtag errors occurred, as users reported. What initially only seemed to affect business profiles quickly spread out to regular users and is meanwhile known as shadow banning, stealth banning or ghost banning.

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