Good influencer marketing can really get inside customers’ heads and hearts. Every marketing professional has a truckload of tactics they can use to build an effective influencer marketing strategy. When done well, these tactics can trigger our emotional buying...
CRISIS. It’s any marketer’s greatest fear. Unfortunately, the potential for an influencer marketing crisis comes with the territory of partnering with influencers. While influencer marketing has many benefits, brands risk an influencer marketing crisis if...
One way brands can enter the market today and slowly make their way to the top has changed significantly with the rise of social media. Influencer marketing has become the go-to strategy for young brands. Fitness food expert Foodspring, sustainable watches vendor...
Bernard Koomson believes in the value of collaborating with influencers to advance his brand, and he has the data to prove it. Now with leading e-commerce company Zalando, and formerly with Adidas, Koomson recently sat down with Ariel Dekovic, Global Communication...
Marketing experts have spilled a lot of ink writing cautionary tales about influencer marketing. According to these stories, marketers who embrace this newfangled fad are putting their brand’s reputation in the hands of amateurs, relinquishing total creative...
