Step 3: Matching – Successful Influencer Marketing Strategies

In the previous articles of our series The 5 Steps of Successful Influencer Marketing Campaigns, the experts of German influencer marketing agency Social Match explained to us the importance of the onboarding process and how the planning of a campaign proceeds. A central part of every campaign is the matching procedure. Katharina Faber explains how she and her colleagues find and analyze influencers tailored to individual campaigns.

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