The Pyramid of Influence 2.0: How to make the most out of your brand’s community

How can brands cut through the noise in an oversaturated society? Working with influencers is one way to go but instead of focusing solely on the typical Instagram influencer or YouTube creator for your campaigns, why not take all members of your community into consideration? Our Pyramid of Influence 2.0 model includes new groups of influencers that provide value for brands, beyond the groups you probably already utilize.

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