Emotional vs Rational Purchases

Emotional vs Rational Purchases – How Social Media Triggers Consumers’ Buying Decisions

"People do not buy goods & services. They buy relations, stories, and magic." This quote by Seth Godin describes how we make most of our purchase decisions. We are not only led by rationality alone when deciding about the purchase of a product. But how do emotional vs rational purchases differ from each other? And how does influencer marketing trigger consumers' buying decisions?

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