Next to TikTok and Instagram, YouTube became THE medium for working with influencers. Each platform has its own advantages and while Instagram focuses on pictures, YouTube focuses on videos with unlimited length. The platform has more than 2 billion active users monthly and reaches a wide range of people. Our YouTube Benchmarks Report aims to help marketers evaluate their own YouTube channel as well as the performance of their YouTube creators.

We analyzed more than 100 Thousand YouTube accounts and reviewed their performance to find benchmarks for the most essential YouTube performance metrics such as like to vote rate and like to view rate, all based on account size, countries and categories.

How to read YouTube metrics

Our new report helps marketers to evaluate their own channel’s performance as well as the performance of their collaboration partners. Are you also interested in Instagram Benchmarks? Find our Instagram Benchmarks report here.

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