STATE OF THE INDUSTRY 2019 – HOW BIG IS THE INFLUENCER MARKETING INDUSTRY?
How big is influencer marketing currently and how will the market evolve by 2020? We’ve analyzed market growth and spendings, Instagram user growth, the most popular verticals and influencer range to see the state of the influencer marketing industry!
InfluencerDB Pro Helps Global Savings Group Deliver Successful Under Armour Brand Awareness Campaign
Working for client Under Armour, Global Savings Group created the #IWILLCHALLENGE campaign, to raise awareness of Under Armour in France. This top-of-the-funnel marketing campaign demanded high-engagement, popular influencers. GSG used InfluencerDB Pro to identify ideal influencers for their client
Melou achieves $20 to $1 ROI on influencer marketing with InfluencerDB
As a startup with a limited marketing budget, Melou wanted to launch its flagship product – a wish bracelet – by partnering with influencers to tell the story of their biggest wishes. Melou chose InfluencerDB Professional as their software solution.
TOP 5 INFLUENCER MARKETING TRENDS FOR 2019
These five big influencer marketing trends for 2019 will massively shape next year’s influencer marketing strategies and open new doors for brand-influencer collaboration.
Getting influencer marketing disclosure right with regulatory expert Rupa Shah
Join Rupa Shah, a regulatory expert in advertising and influencer marketing, and InfluencerDB, to learn how to build an support an influencer marketing team to understand compliance and disclosure across the US and European markets.
THE SAVVY MARKETER’S GUIDE TO SPOTTING FAKE INFLUENCERS
Numerous brands constantly fall victim to fakers on Instagram. Fraudulent influencers are up to mischief and try to cheat companies out of their marketing budgets.
THE BEST PERFORMING BRANDS & HOW TO EASILY SPOT FAKE & FRAUD ON INSTAGRAM
In the wake of the New York Times exposé on Twitter’s huge fake followers problem, marketing professionals are understandably jittery about spending their budgets on unverified social media content creators. In this on-demand webinar, we sit down with Bernard Sonnenschein,…
HOW TO LAUNCH A BRAND USING INFLUENCER MARKETING ONLY
Our case study shows how brands can delve into influencer marketing successfully with hardly any budget at hand.
In this case study, we analyzed how the small jewelry brand Melou started from scratch with influencer marketing as their sole…
THE ESSENCE OF INFLUENCER RELATIONS
In this on-demand webinar, we sit down with InfluencerDB CEO Robert Levenhagen to discuss how savvy brands in influencer marketing are ready to move beyond the usual one-and-done product placement strategy. We discuss how developing authentic and reciprocal influencer relationships…
THE BEST INFLUENCER MARKETING CAMPAIGNS OF 2017
In this free on-demand webinar, we review what every brand can learn from the best influencer marketing campaigns of 2017. Our data science team reviewed hundreds of thousands of postings and thousands of brands to identify the best performing campaigns…
HOW TO SUCCESSFULLY COLLABORATE WITH AN INFLUENCER MARKETING AGENCY
In this free on-demand webinar, we sit down with Laura Pier, managing director of influencer marketing agency Social Match, to find out more about what brands should expect when working with social media influencers through an agency. Some brands choose…
TIPS FOR AN APPROPRIATE YET BUDGET-FRIENDLY INFLUENCER PRICING
In this on-demand webinar, we’ll discuss factors that should go into the price brands should be willing to pay influencers for content collaborations. InfluencerDB CEO and co-founder Robert Levenhagen will create a deeper understanding of both soft and hard factors…
THE WORLD’S LARGEST AUTOMOTIVE STUDY ON INSTAGRAM – 2017 EDITION
Car brands drive engagement on Instagram! The automotive sector is not only one of the world’s largest industries and an ever evolving market. The Instagram channels of the most popular car brands also amass millions of followers and generate thousand…