Influencer management is one of the most important components of influencer marketing, along with influencer identification and influencer analysis. In fact, many marketers put influencer management on a par with influencer marketing because of its crucial role in the overall strategy. Only when influencers are properly managed can brands be assured that their marketing campaigns will deliver the best results.
At InfluencerDB, we separate influencer management into two main parts: campaign management and relationship management. Influencer relationship management focuses on how to engage with influencers, create inspiring content and maintain the collaboration, while influencer campaign management targets the performance of each influencer marketing activity by predicting the expected outcomes, measuring/ reporting the results and steering/ modifying the strategy.