Influencer Proposal

    Table of contents
  1. 1. What is an influencer proposal?
  2. 2. Overview and development
  3. 3. Advantages and disadvantages
  4. 4. How to write an influencer proposal

What is an influencer proposal?

An influencer proposal is used to better understand why the skills, the following and the engagement an influencer has is worth investing in. Influencers, like those found on social media, have a wealth of opportunities through business sponsorships, yet businesses haven’t all adjusted to “influencing.” They require that influencers reach out with their own creative ideas and strategies. Even the brands that scout for influencers may require an influencer proposal. 

The rising influencer industry is built on highly professional grounds, and it requires persuasion and promptness. A simple email campaign can do a lot when expanding a network of potential brands. Emerging influencers have to sell themselves. It’s not enough to build an impressive list of followers. Professionals have to sell and market themselves to the right executives. 

There are a few challenges to these concepts. Working in a specific niche as an influencer may compel that person to operate in a closed-in environment. These will fail to reach corporate level professionals with their message. A bridge must be made to close that divide, and that work can be done with a written influencer proposal.


Overview and development

Influencers land partnerships with their sponsors by making a name for themselves and gaining notoriety. These digital trends are being covered through news publications and platforms like Forbes Top Influencers. The prospects have created a competitive industry for influencers and how they’re now getting known. 

Corporate America respects the online influencer and what they can do for product sales. The involvement of corporate entities or investors pushes the work of influencers into the hands of managers, PR agents, and marketing firms. This push is part of a professional change that is only accessed by professionalism. 

Writing a proposal is how an individual can be proactive about their influencer career. Creating either an influencer proposal or an outreach process is absolutely key. 


Advantages and disadvantages

There are some positives and drawbacks to using a proposal when generating partnerships through influencer management. The advantage is that there are no limits to who can be contacted as long as the brands remain in a specific niche. The competitive grounds for influencer marketing requires professionals to specialize. 

Investing time in a specific niche enables you to become a master of it. The downside to this arises with rejections. Requiring the influencer to reach out to brands can bombard their time; they can’t just rely on a social media platform. Engagement is a factor in gaining sponsorship, but it won’t gain traction alone. 

Marketers are seeking to diversify their skills. Professionals need to collaborate with different options to build their outreach potential through. As for the actual influencer, writing a proposal enables them to generate campaign ideas where no one has been working and to take advantage of emerging opportunities no one sees. 


How to write an influencer proposal

The first steps of an effective proposal begin with knowing who the audience is. The ideal consumer is considered before managing, organizing or brainstorming campaigns. A proposal should have the framework for an entire process and not just share the influencer’s status. 

Professionals start with understanding how campaigns work and how influencers are compensated. Being direct about what you want will move the negotiations forward. A large following, a unique voice, and a high engagement rate is something the influencer has to bring to the table in exchange. 

Here are a few more steps needed when drafting an effective influencer marketing proposal to create and maintain a fruitful relationship with potential influencers: 


It may be best to partner with a writer before sending off a proposal to the top brands of a specific niche. Communication is just as important when speaking with execs as it is when speaking to a social media following. Time has to be spent in ensuring that objectives are clear and that the rewards are understood. 


The objective is best when formatted to benefit the business whose product or service is to be promoted. This is done by thinking about what they ultimately need. Maybe there’s been negative news around that brand, and they simply need to clear things up. 


Selling has to be done. It’s done with a direct tone about who an influencer is and how they provide value to the company they’re pursuing. A proposal should say a great deal about the influencer, so it helps to be as humble as possible but without minimizing any strong traits. 

Samples, Portfolios or Examples

Every claim in a portfolio has to be backed up with evidence and proof. These claims can be as outrageous as one’s imagination stretches, but they need to be supported with an active account and samples to provide proof of what the influencer claims. 

Check out this article to learn more about the way to structure a savvy influencer proposal.