- 1. What is a social media tracker?
- 2. Why should marketers use a social media tracker?
- 3. Social media tracker list
Table of contents
What is a social media tracker?
A social media tracker is any type of tool that helps you track the social media performance of any influencer account. A social media tracker is usually multi or cross-platform compatible, meaning it can track accounts on Instagram, YouTube, Twitter, Facebook, Pinterest, and other popular social media sites. These tools are crucial to understanding how an influencer account is performing, what its specific audience reach is, and what sort of growth trajectory the account is pulling towards.
Why should marketers use a social media tracker?
Keeping An Eye On Your Competition
The primary reason people use social media tracking tools is to keep an eye on a competing influencer account, as well as analyzing what is behind the account's growth. By developing a well-researched understanding and profile of a competing influencer account, a person can develop better influencer marketing strategies and campaigns for growing their own account/ collaborating with brands and keeping their audience base satisfied with content that is better than what the other competitors are offering.
Charting Your Growth
Another major advantage of using a social media tracker is that it can track your growth over the long term and provide you with an extremely detailed overview of your account's historic performance. Through these growth charts, you can observe historic highs and lows which can provide you with a better understanding and vision of how to push your account forward into the future. These tools will also help you understand what is behind the peaks and valleys in your growth trajectory, allowing you to understand which marketing strategies succeeded and which ones failed.
Understanding Your Content
The performance of any given influencer account is heavily determined by the quality and reception of the content they provide. Tracking tools can provide you with extremely detailed breakdowns on specific content performance. By knowing what content is performing the best, influencers are able to better understand what type of content their audience is interested in receiving. These tools can also let you know whether or not specific content caused a performance high or low and how social media users engage with it over the long and short term.
Track Likes and Audience Engagement
A key metric for analyzing the performance of your content is knowing how your audience is engaging with the content. For example, if you publish a post on Instagram, how many likes did the content garner and how positive or negative was the reception towards it. Proper content performance analysis isn't just about knowing how many people saw the post, it is equally important to know how your audience is engaging with it. Tracking tools can give you a detailed breakdown of likes, shares, comments, and other important engagement metrics.
Understanding Audience Demographics
Effective influencer marketing is done by developing a comprehensive understanding of any given influencer's audience. It is very important to know the specific demographics of an influencer's audience. These metrics will typically break down the audience's average age, gender, geographic location, language, lifestyle, interests, and other key audience details. Understanding these metrics can help you forge a highly efficient influencer marketing campaign, as well as create content that caters towards the specific demographics represented in your audience.
Knowing Your Campaign Performance
As any influencer management company will tell you, the click-through rate (CTR) is one of the most important influencer-based metrics to measure the performance of your campaign. For those of you unfamiliar with a click-through rate, it is the rate at which users click on hyperlinks embedded with any published posts or media content. This metric will help both brands and influencers know how many viewers are clicking on published content and accessing sponsored, paid, or otherwise monetized links.
Discovering Optimal Engagement Times
As any social media tracker will show you, the time at which your content is published is as important as the quality of the content itself. If your content is published during a time when most of your audience is sleeping or celebrating a holiday, then it is likely that your content will greatly underperform. Tracking tools can help you understand when the most ideal time to publish content is and what times to avoid publishing content.
Social media tracker list
Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare, and Google+. It is well known for its social media management functions.
The weekly reports and the excellent team management facility (delegating tasks, sending private messages) can be very useful when there’s more than one person handling the social media accounts.
TweetReach is a great monitoring tool for your business if you’re interested in checking how far your Tweets travel. TweetReach measures the actual impact and implications of social media discussions.
It is a good way of finding out who are your most influential followers, implicitly guiding you towards the right people you should be targeting when aiming to share and promote online content.
Buzzsumo is a great tool for content research, but it also has an excellent way to analyze and monitor your Facebook pages. Along with metrics around each individual post, more interestingly is the ability to see what content performs best.
Buzzsumo will tell you what day is the best to post, how long your posts should be, what types of content works best, and monthly stats over time.
Sometimes we forget that social media doesn’t just include the big players. Forums and messaging boards count too. Boardreader allows you to search for specific terms on a range of different forums to see what people are saying about you.
Putting in a term will return a list of all of these posts up to the previous two years, you can generate charts to look for trends, and compare terms against each other. It’s a great way to find conversations about your brand.
The app lets you keep track of your team’s actions, share alerts and assign tasks. Generating reports and exporting mentions can help you get a snapshot of your mentions by source or language over a selected period of time. They offer a 14-day free trial.