- 1. MICHELLE_LEWIN (13.2M FOLLOWERS)
- 2. JENSELTER (12.4M FOLLOWERS)
- 3. KAYLA_ITSINES (10M FOLLOWERS)
- 4. SIMEONPANDA (4.2M FOLLOWERS)
- 5. LAURENDRAINFIT (3.8M FOLLOWERS)
- 6. MASSY.ARIAS (2.5M FOLLOWERS)
- 7. EMILYSKYEFIT (2.4M FOLLOWERS)
- 8. THEBODYCOACH (2.2M FOLLOWERS)
- 9. YOGA_GIRL (2.1M FOLLOWERS)
- 10. ALEXAJEANFITNESS (1.8M FOLLOWERS)
Table of contents
Influencer marketing has been a major hot topic this past year. It is a hybrid between word-of-mouth marketing and celebrity endorsements. The new MVP in the world of marketing has proven more than effective across multiple industries, including bodybuilding and fitness. Here are our top 10 motivational fitness influencers that marketers can look to them to make sure you stay motivated and for collaborations to help your brand.
All of the data are collected and analyzed by using InfluencerDB premium software for influencer marketing and influencer relationship management.
MICHELLE_LEWIN (13.2M FOLLOWERS)
With more than 13 Million followers (2018), Michelle Lewin is by far one of the biggest fitness influencers on Instagram.
The fitness model motivates not only with her short videos on her Instagram channel but also with the two apps that she created – Fitplan and Mealplan. With Fitplan as your personal trainer and Mealplan offering you healthy recipes, nothing stands in your way of getting in shape.
michelle_lewin's Instagram stats © InfluencerDB
JENSELTER (12.4M FOLLOWERS)
New York based Jennifer Selter offers everything from fitness and nutrition to health and lifestyle posts. She encourages her followers to become part of her community and to engage with other women during their fitness journey.
Thousands of women post their workouts and training results under the hashtag #seltering. And to make sure that you look as fabulous as Jen while working out, check out her own fitness collection that is launching this year. Jen already had collaborations with several beauty brands such as @rebelsrefinery and shape and activewear brand @theperfectsculpt.
jenselter's Instagram stats © InfluencerDB
KAYLA_ITSINES (10M FOLLOWERS)
Author of the e-book series Bikini Body Guide, the personal trainer from Australia is a real star in the fitness blogger universe. Her fitness programs include 12 weeks of daily workouts and nutrition guides. If you feel like the whole program is too much commitment for you and you don’t want to spend the money on it, just check out her Instagram account.
Kayla is posting short exercise videos almost daily which you can easily do at home. And with already more than 8 million followers she still has a follower growth of 1.61%.
For a little bit of extra motivation, Kayla regularly posts before and after pictures of her followers who used her programs to get fit.
kayla_itsines's Instagram stats © InfluencerDB
SIMEONPANDA (4.2M FOLLOWERS)
If you are a fitness addict, you’ve probably already heard of Simeon Panda. As a competitor in many fitness competitions, the fitness entrepreneur gained worldwide popularity and appeared on several covers of fitness magazines. Today he’s not only inspiring thousands of people with his incredible body and his online workout programs but he also has his own sportswear and fitness accessories brand.
simeonpanda's Instagram stats © InfluencerDB
LAURENDRAINFIT (3.8M FOLLOWERS)
It all started with a New Year’s resolution. In 2013 the nurse decided to no longer make excuses for getting in shape and within a year she achieved a lot more than she had ever dreamed about- she became a WBFF Bodybuilding Pro.
Now she wants to share her secret with the whole world, offering several different workout and nutrition guides. If you want to join in on her success, now might be just the right time as she is kicking off the new year with a 6 week New Year shred challenge.
laurendrainfit's Instagram stats © InfluencerDB
MASSY.ARIAS (2.5M FOLLOWERS)
Looking for an advanced full body and strength workout? Then Massy Arias might be the right fitness influencer for you to follow.
She impresses with her extremely strong and powerful body and isn’t afraid of using extravagant props such as a tractor tire or a chair. And not having a gym around is no excuse for her to skip training! The tiniest hotel room or even the airport serves fine for her to do her workouts. Massy isn’t sticking to one certain way of working out but rather combines different styles such as strength, cardio and yoga flows in her workouts.
massy.arias' Instagram stats © InfluencerDB
EMILYSKYEFIT (2.4M FOLLOWERS)
Here comes the perfect inspiration for mums who want to get back in shape after their pregnancy (but of course for anyone else as well). Emily, who just recently had a baby, serves as a great inspiration for mum-to-bes who want to keep exercising during their pregnancy. And of course, she is already planning an after-birth fitness plan to regain her fit body.
However, she stresses how important it is to set realistic goals rather than forcing a tough workout program to your body after giving birth. In addition to her daily workout videos and meal plans, Emily also puts her focus on topics such as mindfulness, stress release and body positivity. Her account has a Like Follower Ratio of 3.7% which shows that her followers are actively engaging with her profile.
The Australian fitness star also has her own blog, concerning all kinds of topics dealing with fitness, health, nutrition, beauty, and lifestyle.
emilyskyefit's Instagram stats © InfluencerDB
THEBODYCOACH (2.2M FOLLOWERS)
Thebodycoach is another male fitness enthusiast joins our list of fitness influencers. Joe Wicks has set his goal to help people from all over the world to transform their bodies.
He really puts a huge focus on nutrition, because we all know it – abs are made in the kitchen. His 90-day plan consists of various workout programs and plenty of recipes to make sure that your workout is successful. At the beginning of July 2017, he reached an Earned Media Value of 49,139 $ after he was mentioned in a post of famous vlogger @zoella (10.7m followers).
thebodycoach's Instagram stats © InfluencerDB
YOGA_GIRL (2.1M FOLLOWERS)
Yoga lovers, prick up your ears because you’re going to love this channel. Yoga_girl is the account of the Swedish yoga teacher and best-selling author Rachel Brathen. On her Instagram account, she really preaches the full yoga lifestyle.
Not only is she encouraging her followers to practice yoga every day with the hashtag #yogaeverydamnday, but also gives intimate insights about combining the philosophy of yoga with her family life and being a mum. Some of her collaborations include the Swedish coffee brand @gevaliakaffee and the beauty brand @ecotools. If her account is not enough inspiration for you already, make sure to listen to her weekly podcast.
yoga_girl's Instagram stats © InfluencerDB
ALEXAJEANFITNESS (1.8M FOLLOWERS)
Looking for a workout that you can easily include in your everyday life? Then this channel might be of interest to you. 26-year-old Alexa shares great exercise videos on her Instagram account that fit into the busiest lifestyle.
As a mother of two, Alexa also designed a special pregnancy fitness guide. But the best is yet to come – Alexa regularly posts exercises for a partner workout. However, her followers growth start declining. Currently, it is -0.88% per month, which means this Instagram account is constantly losing hundreds of followers everyday.
alexajeanfitness' Instagram stats © InfluencerDB